Cyber-Monday, 2022: 4 Ways to Find Black-Owned Online Businesses
By Melisha Daniels - November 28, 2022I'm dreaming of a Black Christmas,
just like the one I've never known.
Where the trees have leaves and the kids play with things..
Their parents bought from Black-Owned Businesses.
Today is Cyber-Monday, 2022. We all know what that means. The online shopping holiday that immediately follows Black, Black Friday is here. All around the world, online retailers, large and small, near and far; will compete for the trillion-dollar purchasing power that is the Black dollar.
Purchasing power is the amount of money or credit we have available to spend on goods and services. The term is often confused with consumer spend. Which refers to the amount of money we actually spend on said goods and services. And according to researchers at Renolon.com African-American purchasing power is estimated at $16.1 trillion, as of 2021.
As consumers, we remain a necessary and important part of the nation’s economy. We both; set the trends and buy the products. Our presence in the market economy is one that Big Brand retailers dream of. Especially on Cyber-Monday.
But, 'tis the season of recognizing our Black purchasing power and learning how to effectively utilize our consumer spend. A flourishing Black business creates generational wealth for Black families, as well as jobs for other Black people. Choosing to purchase from a Black-owned business, as opposed to white retailers, puts Big Brands on notice that they will be held accountable for lack of diversity and anti-Black business practices.
Supporting Black-owned businesses supports the Black community as a whole.
Image: Treetopia
In the effort to keep Black dollars in Black hands, JustasIam.Careers has created this list of 4 Ways to Find a Black-Owned Business to purchase gifts from this season.
Find A Black Friend with an Online Business
Listen. It is 2022. The number of Black-owned businesses grew by 200% in 2020. And were subsequently hit the hardest by the Covid-19 pandemic. You have friends with Black businesses and they need your support. Simply put, if you don't know one - find one.
Google is Your Friend
If, by chance you don't have a friend or 2 who are Black business owners. Like Nationwide, Google is on your side. A Google search of the phrase "Black-Owned Businesses" will bring lists of many Black-Owned Businesses
Social Media Hashtags
Hashtags are an amazingly good way to search through the massive information database that is social media. Type '#BlackOwned' or '#BlackOwnedBusiness' and the '#ItemofChoice' in the search bar of Facebook or Instagram and you will be pleasantly surprised at the long lists of results.
Black Twitter
Listen. Not all heroes where capes. Some carry cell phones and perform their superpowers via social media. While words cannot express the true power of Black Twitter. What I will say is if you ask them for help, - they deliver. A tweet of 'I'm looking for a Black business that sells snow ski's' and 3 keyboard rubs and Black Twitter will appear.
This is not an all inclusive list of how to go about finding a Black-owned online business to support. This Black Cyber-Monday, it will point you in the right direction to your Black-owned Online Business shopping experience.
