Black Business Success

3 Platforms Dedicated to Supporting Black-Owned Businesses

The trillion dollar purchasing power of African-American consumers in America is the largest asset the Black community holds.

Black buying power in America's retail marketplace is very powerful. In fact, according to a 2020 Neilson's Consumer Report titled The Power of the Black Community - From Moment to Movement marketing geared toward African-American buyers cost companies approximately $3.8Billion in 2019. The efforts Corporate America take to make sure Blacks remain an economic part of it's capitalistic system is also evidenced by the multi-million dollar endorsement deals given to rappers, athletes and other Black celebrities.

Whether it is an R&B singer crooning about eating a McDonald's burger or footwear designed by athletes; white America is hard-pressed to keep Black dollars in their pocket.

Many Black businesses face barriers accessing our Black purchasing power. Our marketing efforts, a key driver for business success, normally consist of posting on our personal social media pages, shout-outs from friends & family and local word of mouth.

Responsible for generating about $41Billion in revenue in the retail trade sector in 2017, Black-owned businesses do not go unnoticed and many are thriving despite. However, 99.99% of Black-owned businesses are a far-cry from being traded on the S&P 500.

To help ease this barrier, JustasIam.Careers has made this list of platforms dedicated to supporting Black-Owned businesses and Black retail sellers.

These apps promote Black-Owned businesses and Black-sourced products.

• Miiriya:
  The Miiriya app was created to encourage and enable seamless support of Black-owned businesses. You may have seen a meme saying the Miiriya app is like Amazon but for Black-owned products. Well it's true. Over the last few years, the Miiriya online marketplace has grown exponentially and is adding new products made and/or sold by Blacks, as we speak. The Miiraya app is available for download on the Google Play Store. The site has no listing fees. Allowing Black sellers to create an online store and sell their products on the marketplace for free. The owner currently pays vendor credit card and PayPal fees, meaning sellers receive 100% of their money from online sales.
• The Necessities Company:
  The Necessities Company views supporting Black-Owned businesses as a collective movement. The Online shop allows you to buy from multiple Black-owned sellers, who are registered with the site, with just one click. Featuring Black sellers of laundry detergent, oral hygiene care and other products, The Necessities company offers a Blog and clearance section used to promote vendors products. What more could a Black online shopper ask for?
• WeBuyBlack.com:
  WeBuyBlack.com boasts the largest online Marketplace for Black product sellers and service providers. Black vendors are allowed to register with WeBuyBlack.com, open a store and both sell and advertise their business to the marketplace's global audience.