Surviving a Social Media Apocalypse

The morning of October 4, 2021 saw an unassuming planet Earth awaken to the unimaginable, the unfathomable, the unheard of; a worldwide disaster of mass proportion. Facebook and Instagram down at the same damn time.

The 6 hour outage of the most popular and widely used social media platforms is destined to go down in history. Because, first of all, nobody knew that such a thing was possible.

As reported by Bloomberg, the Social Media Apocalypse of 2021 cost Facebook founder, Mark Zuckerberg a reported $6Billion. For the millions of small businesses using social media for marketing purposes, the damage was unmeasurable.

Marketing is an important part of running any business. The Small Business Administration describes marketing as the techniques used to persuade customers to purchase products and/or services. Effective marketing techniques increase customer engagement, increasing sales and money in your pocket.

Social media has become an important part of increasing brand exposure for 21st century entrepreneurs. The ability to engage customers and bring awareness to your business brand is crucial to small business success.

Home to about 90 million business worldwide, many of us rely on Facebook and Instagram as a marketing tool. However, using social media for marketing purposes, also means relying on social media's ability to function. And the hours long social media outage left many small business owners looking for other ways to promote their business.

JustasIam.Careers has entered the chat with 5 ways to market your business without the use of social media.

1. Website

   If you don't have a website for your business, you should definitely get one. A website during the pandemic era is equivalent to having a physical office. Online presence provides a way for customers to contact you should Facebook and Instagram go one the fritz again.

2. Google Business Account

   You can create a Google Business Account for free. Register your business at www.business.google.com. A Google business account advertises your business across the Google Search engine and Google Maps. And provides the opportunity to reach customers all over the world.

3. Business Cards

   There will always be a need for business cards. Business cards contain business contact information and are useful as a form of direct business marketing, as well as a networking and referral tool. Because business cards are normally exchanged during in-person meetings they make a great first and lasting impression for your business. Clients will also have your contact information should Beyonce's internet go on the blink again.

4. Flyers

   Yes. Businesses still use flyers for advertising purposes. Flyers offer an excellent, low-cost way to reach customers who don't use or have access to social media. Strategically placing flyers on information boards, trees and doors can reach potential customers in areas your serve.

5. T-Shirts

   Nothing says you're proud of your brand like branded T-Shirts. In addition to being a source of revenue for your company, branded apparel is the advertising tool that keeps on advertising.

The social media outage of 2021 made the certainty of being able to login to your social media business page - uncertain. Should another social media catastrophe rear it's ugly head and you are faced with the possibility of the impossible reoccurring, you can use these 5 ways to market your business without it.